Global Hair Care Market size was valued at US$ XX Mn in 2019 and the total revenue is expected to grow at 3.79 % from 2020 to 2027, reaching US$ XX Mn.
Global Hair Care Market
Global Hair Care Market Overview:
Hair care forms one of the best key parts of the daily beauty regime. There are numerous products which are manufactured in order to keep healthy hair. These products are prepared by natural elements with agents, emulsifiers, & preservatives. Hair care goods are widely used by individuals as well as experts in salons for preventing damage, & increasing texture & quality of hair.
The majority of the total populace has become beauty aware & people are more motivated toward beauty-enhancing products. With growing professional work culture & personal grooming have become one of the main concerns for workers, as they want to preserve a professional outlook. Due to its significance as one of the key grooming products for both men & women, this has caused in an improved demand for grooming products, the demand for hair care has been growing. In addition, with more than 54 percent of the populace decreasing in the age bar 20-65 years, a major number of individuals are worried about the effects of aging.
With the youth & middle-aged populace facing hair-related issues, like discoloring, thinning, etc., the need for hair care is also growing. There has also been a significant raise in global E-commerce sales & establishments are looking for ways to discover this segment, to increase their sales. With establishments investing heavily on promotion, there has been an amplified awareness among buyers, about many products. With improved adoption of new products among the populace, an increase in demand has been witnessed. These influences are driving the development of the global hair care market.
Specialty Stores to Gain Traction over the Forecast Period
The number of customers buying hair care products from specialty stores has been growing over the past few years. High-spending customers, those willing to purchase best products, are targeted by these specialty stores. A rise in youth-targeted cosmetics, the growth of male-specific products & reformulation of anti-aging products have given specialty stores a new range of items to offer. Due to an improved demand for organic & environment-friendly products, the sales of hair care products over specialty stores has seen strong growth over the past few years. The landscape of sales channels has observed a positive growth, as they bid natural & organic brands. In the future years, the per capita disposable income is projected to endure to rise, & subsequently, the industry revenue is anticipated to observe an upward trend. The convenience of an extensive range of cosmetic brands is being supplied by specialty stores, as they create product reliability, selection, fresh stocks, etc.
The United States Holds the Major Share in North America
The US is one of the major markets for hair care & pays to a main chunk of the total hair care market. The United States customers are looking for products according to their exact needs & preferences and they have numerous multinational companies, like Revlon, MAC Cosmetics, Avon, & L’Oreal where they are exposed to a variety of products. Numerous companies are seeing the US as a multicultural market, with emphasis on new product development & promotion campaigns. The United States populace experiences important spending on personal care products & are prepared to accept new products. This aspect is appealing most of the companies to opt for the US as their key market. Numerous companies are willing to introduce their new products in the US. The hair care market has listed major growth in the US, like the rise in acceptance of cleansing conditioners in the country.
Notable Developments
• April 2017: L’Oreal introduced a skin device based on mechanobiology discoveries an exclusive massage head with anti-aging properties on wrinkles & the contours of the face, lips & neck.
• October 2016: L’Oreal & Poietis contracted a private research partnership to improve bio-printing of hair. The company declared that it effectively reduced CO2 emissions by 56 percent against a 2005 baseline, even while growing production by 26 percent over the same period.
Competitive Landscape:
Global Hair Care Market1
The objective of the report is to present a comprehensive analysis of the Global Hair Care Market including all the stakeholders of the industry. The past and current status of the industry with forecasted market size and trends are presented in the report with the analysis of complicated data in simple language. The report covers all the aspects of the industry with a dedicated study of key players that includes market leaders, followers and new entrants. PORTER, SVOR, PESTEL analysis with the potential impact of micro-economic factors of the market have been presented in the report. External as well as internal factors that are supposed to affect the business positively or negatively have been analyzed, which will give a clear futuristic view of the industry to the decision-makers.
The report also helps in understanding Global Hair Care Market dynamics, structure by analyzing the market segments and project the Global Hair Care Market size. Clear representation of competitive analysis of key players by Distribution Channel, price, financial position, Distribution Channel portfolio, growth strategies, and regional presence in the Global Hair Care Market make the report investor’s guide.
Global Hair Care Market, By Product
• Shampoo
• Hair Color
• Conditioner
• Hair Styling Product
• Hair Oil
Global Hair Care Market, By Distribution Channel
• Direct Selling
• Hypermarkets & Retail Chains
• E-Commerce
Global Hair Care Market, by Region
• North America
• Europe
• Asia-Pacific
• MEA & Africa
• Latin America
Global Hair Care Market Key Players
• L'Oreal S.A.
• Procter & Gamble Company (P&G)
• The Estee Lauder Companies Inc.
• Unilever
• Kao Corporation
• Johnson & Johnson
• SHESEIDO COMPANY
• REVLON GROUP
• BEIERSDORF AG
• NATURACOSMETICOS SA
• ONAIR CORPORATION,
• GOODY PRODUCTS
• YVES ROCHER
• CADIVEU PROFESSIONAL USA
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